Craftspeople & Digitalization: Preserving Know-How [Morocco Focus]

In the labyrinthine depths of the medina, the rhythmic clang of copper hammers on the anvil is undergoing an unprecedented sound shift. Amid the swirls of dust, a Maâlem (master craftsman) whose hands bear the marks of forty years in the trade no longer simply shapes metal. He checks his smartphone.

Seniors and digital transition

Craftspeople and master artisans are key to preserving traditional know-how. In 2026, digitalization is not about replacing them but about giving them tools to reach new markets, manage orders, and pass on their skills. Training and support programmes are helping to bridge the gap between tradition and technology.

Valuing heritage and innovation

The combination of ancestral techniques and digital tools opens the way to new economic models: online sales, international visibility, and the transmission of knowledge to the next generation. Supporting senior craftspeople in this transition is a priority for the preservation of living heritage.